Acqua di ParmaBarcelona2025Inspired by the Mediterranean summer, the store blends nos- talgia, craftsmanship, and elegance through a modular POS display based on vintage beach cabins.Materials, color, and atmosphere invite customers into a sen- sory journey — from curated linen garments to citrus-scented corners. The spatial experience unfolds like a perfume: structured, evocative, and unforgettable. Pos conceptThe POS element was conceived as a reinterpretation of vintage Italian beach cabins. Transformed into modular garment displays, these structures bring softness, rhythm, and emotion to the space. Each unit becomes a scenographic frame — not just to show clothes, but to evoke a lifestyle.
The concept began with the choice of garments: a cap- sule collection of linen pieces and raffia hats. These ma- terials were selected for their deep connection to Ac- qua di Parma’s identityLinen evokes freshness, purity, and Mediterranean li- ghtness, while raffia adds texture, nostalgia, and the fe- eling of summer rituals.
CirculationThe store circulation follows a natural, flowing path inspired by the soft lines left by the sea on the sand. Rather than rigid directions, the layout invites the customer to move intuitively — drifting through linen cabanas, sensory corners, and curated pauses, just like walking along the shore.
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![An image of The Float House.]()
Cabin inspiration photo
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![An image of the Float House.]()
Pos Sketch
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![An image of the Float House.]()
Floorplan store
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Render fiitting room
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Render
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Technicals
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Floorplan dimensions
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Floorplan Material
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Section
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Section
