Concept    

The project is driven by Gimaguas’ core values:

• Craftsmanship

• Sustainability

• Innovation & avant-garde spirit

• Inclusivity and global connection

  
  The space is conceived as a minimal and calm environment where architecture enhances the product without competing with it.

Spatial Organization

The store is structured by floors and atmospheres, creating a clear and intuitive customer journey:

- Main Floor — Classic Atemporal Woman
Focused on timeless pieces, durability and craftsmanship.

- Lower Level — Avant-Garde Femininity & Urban Punk
A more experimental and contemporary space with stronger visual impact.

- Upper Floor — Menswear Collections
Dedicated to functionality, elegance and urban style.

 Display Strategy

Display systems are designed according to product type and spatial needs:

- Stone and metal shelving for accessories and bags

- Concrete and stone tables at varying heights for denim and swimwear

- Wall-mounted and U-shaped metal racks to optimize circulation

- Suspended wooden elements to highlight special garments

Each element balances craft, durability and contemporary aesthetics.

Materiality & Atmosphere

Materials: stone, metal, concrete and wood

• Palette: neutral tones with darker accents in urban areas

• Lighting: combination of natural light and focused spotlights

• Decoration: minimal, with subtle handcrafted elements

The atmosphere aims to feel authentic, calm and refined.

Window Display

The window display highlights handcrafted bags and iconic accessories, suspended at different heights to create a floating effect.
A sculptural and lightweight composition that reinforces the brand’s craftsmanship and exclusivity.